According to the infographic created and distributed by Webydo
website builder, each month more than 16 million websites are being
built around the world. A decade ago, all those websites would be
designed, developed and published by professionals only (B2B or
Business-to-Business solutions). Later, the B2C (Business-to-Consumer)
web design solutions appeared, specifically in the form of online
What-You-See-Is-What-You-Get website builders enabling anyone to create
sites in a ‘fast, easy and fun’ manner. These two approaches have been
peacefully coexisting for a long period of time catering to different
types of customers.
Just
recently, a new, third segment has appeared in this niche – an
independent B2B solution targeting professional web designers looking
for advanced WYSIWYG platforms allowing them to create and publish
websites independently from coders and developers. Why would designers
need such a website builder, you may wonder. One of the underlying
reasons is the distribution of budget: nearly 70% of money traditionally
go to manual coding, while only 30% go to design. Designers find this
distribution a bit unfair and thus try to build sites themselves. This
is where independent B2B solutions come into play. So, let’s describe
the three approaches and their major players one at a time.
1. Professional Approach
Professional
approach involves hiring designers and developers who create advanced
websites featuring custom design and complex interactive features.
Usually, this process is rather slow and burdensome, as it may take
months to agree upon the end look and performance of a website.
Traditionally, this approach rests on such publishing platforms as
WordPress, Joomla or Magento.
2. Do-It-Yourself Approach
DIY
approach implies using one of the online website builders for newbies.
The web is literally brimming over with these tools: there are portfolio
website builders, eCommerce platforms, gaming site makers as well as
‘versatile’ SaaS (software as a service) constructors. As a rule, these
platforms are ridiculously easy-to-use and require no special training.
They’re also rather affordable: one can create and publish a website on a
custom domain at $4-$10 per month. Some of the most recognized brands
in this segments are Wix, Weebly, Squarespace and IM Creator. If you
seriously consider building a website using a DIY site maker, I highly
encourage you to read several in-depth website builders reviews to make the right choice.
3. Independent B2B Approach or Site Builders for Professionals
Along
with the aforementioned site builders for the novice, there are WYSIWYG
web publishing platforms for professionals. They provide users with
advanced toolkits and full freedom of web design. In addition to the
feature-rich design studios, they offer excellent business cooperation
solutions. For instance, Webydo website builder offers Share my Design,
Bill My Client and even Build My Brand options. For more information
about this type of software read my Webydo review.
To Wrap It Up
If
you’ve taken the plunge and decided to create a website, there are
three ways to get it. Each approach has its benefits and disadvantages,
so I highly encourage you to weigh all the pros and cons of each variant
prior to making any investments :).
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